Tear Couture installation launch at St James’s Palace
Tear Couture · Acid Survivors Trust International · St James’s Palace, London
Collaborations · exhibitions · commissions

Bring Imaginarium of Tears into a new context.

Museums, galleries, cultural organisations, festivals, brands and creative teams can work with the project through exhibitions, commissioned imagery, live microscopy, campaigns and spatial experiences.

Every collaboration starts from the same core: a real tear, a microscopic process and the human story or context around it. Existing archive work can be presented in a new setting, or original material can be developed for a specific brief, audience or place.

Projects can range from a single photographic work to a participatory programme or complete installation. Production, experimental work, travel, fabrication, technical requirements and usage rights are scoped clearly in advance.

Exhibitions & museums

Existing works, large-format photographic pieces, grouped tear stories, temporary or permanent displays and context developed for museums, galleries and science centres.

Campaigns & commissioned imagery

New tear collection and microscopy can be developed around a campaign, theme, community or event, creating original visual material with a clear production and usage scope.

Live microscopy & participation

Public programmes can include live tear collection, microscopy, talks, workshops and participatory formats that let an audience encounter the process as it happens.

Spatial & experimental work

Microscopic tear landscapes can extend into projection, VR, three-dimensional height maps, physical objects and bespoke installations when a project calls for a more immersive form.

Selected collaborations

Commissioned work can move between image, story, campaign and space.

These projects show different ways the microscopic work has been adapted with agencies, cultural partners and organisations while keeping the tear, its provenance and the visual process at the centre.

IDFA · Real Emotions. Real Film. · 2020

Microscopic tears became the visual language of an international film festival.

For IDFA, the International Documentary Film Festival Amsterdam, WE ARE Pi and Maurice Mikkers developed Real Emotions. Real Film. The campaign connected tear collection and microscopy to real reactions to documentary film, then carried the imagery into cinema, social, print, outdoor and PR. This campaign film shows the crystallising tears in motion and is presented here as part of the collaboration itself.

Watch directly on YouTube ↗

Behind the Teardrops campaign presentation for Movistar+
Movistar+ · commissioned campaign

Behind the Teardrops.

A commissioned visual campaign turned collected tears into a wider graphic and moving-image system for Movistar+.

The collaboration combined tear collection, microscopy and photographic imagery with campaign design and publication. It is a useful example of how the project can become a complete commissioned visual language rather than a single licensed image.

Recognition

2017 Cannes Lions — Bronze, Print & Publishing / Innovative Use of Print · El Sol — Silver.

Behind the Teardrops · film

See the commissioned project in motion.

The project video adds the collection process, participants and finished campaign context to the still presentation.

Watch on Vimeo ↗
Unseen Tears publication and campaign board
Home Centre · commissioned publication

Unseen Tears.

A book and large-scale visual campaign used microscopic tear photography to bring attention to the stories of adopted children.

The project demonstrates how the photography can be developed into publication design, giant-format imagery and an integrated narrative system. The work was created with Leo Burnett Dubai for Home Centre.

Recognition

D&AD 2024 — Wood Pencil, Photography / Fine Art & Conceptual.

Tear Couture installation at St James’s Palace
Tear Couture · immersive installation

A tear became a space people could enter.

For Acid Survivors Trust International, microscopic tear imagery became an immersive VR landscape, physical installation and material for a wider public-interest campaign.

Tear Couture launched at St James’s Palace in 2022 in the presence of HRH The Princess Royal. The collaboration joined microscopy, photography, testimony, sound, VR and fabrication around the experiences of acid-attack survivors.

Recognition

Creative Circle UK — 6 Golds · Creative Floor — 2 Golds · New York Festivals — shortlist · Epica — shortlist.

Three-dimensional landscape derived from a microscopic tear image
Work in progress · tear landscape / spatial development
Beyond the framed photograph

Microscopic imagery can become a spatial material.

The project can move from a two-dimensional micrograph into height maps, three-dimensional terrain, projection, physical objects and immersive formats. The final form is developed around the context rather than forcing every collaboration into the same presentation.

How a collaboration works

From brief to public outcome.

01

Context

Share the organisation, setting, audience, location, timeline and what you want the work to do.

02

Scope & rights

Define existing versus newly produced material, deliverables, technical requirements, usage, duration and budget.

03

Production

Microscopy, image-making, experimentation, fabrication or installation are produced against the agreed scope.

04

Delivery

Final assets, artworks or installation material are supplied with the agreed usage and presentation requirements.

Track record

A project that already moves between art, science and public space.

Imaginarium of Tears has been presented through exhibitions, festivals, permanent public work, campaigns, live microscopy, television and cross-disciplinary collaborations.

Start a project

Tell me what you are trying to make.

A useful first message includes the organisation, intended context, location, timeline, expected deliverables or experience, usage requirements and an available budget range.